Thiago . PD . UX
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Website design for product presentation
In this project, a Landing Page was developed to present the new Porto Seguro dental plan
Goals
Develop an MVP of the dental insurance homepage, presenting the plans and market differentials.
Briefing
- BUSINESS
- Presentation and highlight of the Porto Seguro Brand;
- Presentation of the company’s new dental product;
- Demonstration of available plans.
- DESIGN
- Use of the new brand identity;
- Highlight of the benefits of hiring in the first fold of the page;
- Presentation of plans and their differentials;
- Display of the most frequently asked questions.
Tools
Figma
Photoshop
Typography
Presentation
Website login screen.
First information about the brand and the service.
Product Differentials
Display of competitive advantages and benefits for the customer when purchasing the dental plan.
View of plans
Developed cards with available plans, displaying their values and characteristics.
Informations
Button to locate nearby clinics and information about shortages.
Customer questions
Area dedicated to frequently asked questions by customers
Footer
Additional information and page footer.
