Thiago . PD . UX
Layout design for the
hiring journey
Goals
Redesign the Porto Seguro life insurance plans page, demonstrating the differentials and greater detail of each product.
As Is
- Main key notes for improvements:
- The banner is out of date;
- Currently the presentation of information is not objective;
- There is no representativeness in the photos;
- There are other products on the page that can take the user off their current journey;
- Lack of information about the products.
The page presented above can be accessed through the link: portoseguro.com.br/seguro-de-vida (url added on 06/10/2022).
Tools
Figma
Photoshop
Typography
To Be
Banner and presentation
Text with brief description of the call to bring lightness and understanding of the life insurance product.
Plains
Exhibition of plans with photos that bring inclusion and differentials of each insurance.
Detailing
Comparison between the plans so that the user clearly understands what is included in each service and can direct their type of contract.
Differentials
Exclusive items and services offered by Porto Seguro, facilitating the choice if the user compares to competitors.
How life insurance works
Section to demystify Porto Seguro’s life insurance product, with a block for directing the user with more information if he needs it.
Doubts and footer
Area dedicated to frequently asked questions by customers and below, the footer.
